A curiosidade como motivação para o turista brasileiro visitar a Europa

Palavras-chave: Curiosidade, Motivações push/pull, Turistas Brasileiros, Lealdade, SEM

Resumo

Embora o tema das motivações push and pull tenha recebido consideração crescente na literatura de comportamento turístico, pouca atenção tem sido dedicada à investigação da interação entre motivações de impulso único, fidelidade dos turistas e outras variáveis relevantes que influenciam seus comportamentos. Dada a sua relevância inquestionável na motivação do comportamento humano, sugerimos a curiosidade como motivação única, examinando suas relações causais com os atributos do destino (avaliados de forma holística), a atitude em relação ao destino e a lealdade. Em particular, testamos um modelo para uma amostra de 273 potenciais turistas brasileiros em direção à Europa, usando uma abordagem de modelagem de equações estruturais. Os dados se encaixam bem no “modelo da curiosidade” e os resultados destacam que a curiosidade desempenha um papel relevante na moldagem da atitude e na motivação pull, influenciando a lealdade dos turistas. Consequentemente, gestores de destinos e instituições da União Europeia devem valorizar o papel da curiosidade, a atitude em relação ao destino e motivações pull na definição das políticas de marketing.

Biografia do Autor

Maria Vincenza Ciasullo, Univesità di Salerno
Associate Professor at Management & Information Technology Department of University of Salerno (Italy)
Roberto Tommasetti, UFRJ
Professor at Universidade Federal do Rio de Janeiro (Accounting Department)
Orlando Troisi, Università di Salerno
Professor at Management & Information Technology Department of University of Salerno (Italy)
Massimiliano Vesci, Università di Salerno
Associate Professor at Management & Information Technology Department of University of Salerno (Italy)

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Publicado
01-09-2019