Sonhos interrompidos

memórias e emoções de experiências de viagem durante a propagação da Covid-19

Palavras-chave: Covid-19, Comportamento do turista, Cronologia da experiência turística.

Resumo

Este trabalho tem o objetivo de compreender as experiências de turistas que viajaram durante a propagação da Covid-19, explorando as emoções e memórias em um contexto cronológico da viagem. A abordagem metodológica é qualitativa, com base em 21 entrevistas em profundidade a turistas brasileiros que relataram suas viagens entre janeiro e março de 2020, contemplando experiências em todos os continentes do mundo. A análise dos dados se deu pela teoria fundamentada, como base na codificação aberta, axial e seletiva. Os resultados demonstram as particularidades vivenciadas em experiências de viagem durante a pandemia, com emoções que permeiam a felicidade, medo, frustração, tensão e alívio. Ainda, discute-se como os turistas se envolveram com o planejamento de viagem, foram pressionados socialmente e fizeram avaliações de risco antes de viajarem. Durante a viagem, experiências inesperadas geraram a transfiguração da viagem outrora planejada, o atendimento precário e o desamparo, bem como comportamento de autoproteção (ou não) foram elencados. Por fim, os turistas refletiram sobre a viagem e suas consequências. As contribuições envolvem a classificação dos estudos sobre turismo e Covid-19, e a proposição de um framework teórico que representa as emoções e memórias de viajantes antes, durante e após a experiência de viagem.

Biografia do Autor

Verônica Feder Mayer, Universidade Federal Fluminense (UFF), Rio de Janeiro, RJ, Brasil.

Professora associada da Faculdade de Turismo e Hotelaria da Universidade Federal Fluminense (UFF). É bacharel em comunicação social e publicidade (UFF), possui MBA em Marketing e mestrado em Administração de Empresas pela Escola de Pós-Graduação em Negócios COPPEAD da Universidade Federal do Rio de Janeiro (UFRJ). Vice-coordenadora do Mestrado em Turismo - PPGTUR/UFF, pesquisadora líder do LABCONS - Laboratório de Estudos Comportamentais no Turismo e vice-diretora da ABRATUR - Academia Internacional para o Desenvolvimento da Pesquisa em Turismo no Brasil para o biênio 2020/2021.

Mariana de Freitas Coelho, Universidade Federal de Viçosa (UFV), Viçosa, MG, Brasil.

Professora Adjunta da Universidade Federal de Viçosa (UFV) do Departamento de Administração e Contabilidade. Pós Doutora em Hospitalidade pela Universidade Anhembi Morumbi. Doutora e Mestre em Administração Estratégica, Marketing e Inovação pela Universidade Federal de Minas Gerais (UFMG).  Membro da ABRATUR, Academia Internacional para o Desenvolvimento da Pesquisa em Turismo no Brasil. Coordenadora do Núcleo de Pesquisa Mercademia – Gestão Empresarial.

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Publicado
02-01-2021
Seção
Chamada especial: Turismo e COVID-19